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5 Unexpected Teen Hooks, offers their insight on how to make your pitch teen-friendly. More

P&G hopes laundry haters will Swash clothes By Bruce Horovitz, USA TODAY More

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Making The Grade: The smell of tater tots hung over the crowded quad at San Fernando (Calif.) High School on a recent afternoon as the stage was being set for a lunchtime performance. More

q Catchy tunes, teen actors and a time-tested formula add up to a Disney Channel hit, Devo2.0 More
What interests could a 10-year-old girl and a 17-year-old young woman possibly share? Procter & Gamble is banking that the two-pronged answer is high Internet use and music. More 12to20 appears at the "What Teens Want" Conference in NYC.

'Brand Ambassadors' Representing Consumer Products in Teen Nation More

MPower (Musicians for Mental Health) Thanks 12to20
Richard Ellis was a featured speaker at the 2005 IIR Youth Marketing Mega Event. Anti-Drug Marketing With Vision
Placement Bonanza Remains Elusive Angel Kicks Off National Mall Tour
Music Matters Despite Record Biz Slump Fabolous Tours
Covering The Beat: Message is Cool For School Major Labels Crash School Cafeterias
High-School Tours A Class Act For Up-And-Comers Music Marketed in Schools
Entertainment Marketing Letter© April 1999,
Backstage Pass Promotes in School